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Keitaro fits when the tracker itself must send Facebook conversions from the Advanced edition up, and the server can run CentOS.

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Which entry plan fits your traffic, based on clicks, events, campaigns, and ad accounts.

How Ads Manager purchases compare with approved, held, and rejected sales.

Build the network postback using the click id and payout macros documented for the tracker.

Which starting plan sends sales to Meta and Google, with the trial length and the card rule.

How the Facebook pixel and the Conversions API each report a conversion.