the page and the postback on one record
ElasticFunnels
ElasticFunnels is the pick if the landing page, the checkout and the network postback have to live on one record.
Affiliate tracking
Which trackerbooked the sale.
The ad account and the affiliate network rarely report the same sale, and the tracker is the report that has to line them up.
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- 4
- Trackers ranked
- 1
- Job per tool
The shortlist
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1. ElasticFunnels
Best for the page and the postback on one record. ElasticFunnels is the pick if the landing page, the checkout and the network postback have to live on one record. Read the ElasticFunnels review.
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2. RedTrack
Best for included CAPI. RedTrack is the one to choose if you want the Meta and Google conversion API, and ad spend sync, on the first affiliate plan. Read the RedTrack review.
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3. ClickMagick
Best for a visitor-capped account. ClickMagick is the pick if the account is still small and you want CAPI inside a visitor allowance. Read the ClickMagick review.
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4. Voluum
Best for a million events. Voluum is the pick if you already need a million events and traffic distribution, and you can work inside 20 active campaigns. Read the Voluum review.
The problem
Where the two reports disagree
You buy Meta or Google clicks into an offer. The ad account and the network disagree on the sale, and the tracker is what records the click, takes the postback, and can send that sale back so the next dollar follows the ad that paid.
The meter
The meter is the part that changes the bill. It is not the same unit on every tracker.
ElasticFunnels. Starter counts page views on hosted pages. Bot and datacenter traffic is left off the invoice. Extra page views bill per thousand.
RedTrack. Counts an event as a click or a conversion, and bills past the monthly allowance.
ClickMagick. Counts tracked visitors. The entry plan is one ad account per platform.
Voluum. The entry plan includes up to a million events and 20 active campaigns. Cost sync stays free only up to a small ad-spend allowance, then becomes its own subscription.
Pick by the cap you will hit first. A solo buyer on one Meta account and one Google account can start on the visitor cap. A buyer who already rotates many campaigns will feel a campaign ceiling before they feel the event ceiling. A server-side signal on the plan you pay for matters more than a longer feature list that starts two tiers up.
Start with a review
All reviews
included CAPI
RedTrack
RedTrack is the one to choose if you want the Meta and Google conversion API, and ad spend sync, on the first affiliate plan.
a visitor-capped account
ClickMagick
ClickMagick is the pick if the account is still small and you want CAPI inside a visitor allowance.
a million events
Voluum
Voluum is the pick if you already need a million events and traffic distribution, and you can work inside 20 active campaigns.
Latest articles
Affiliate tracker pricing calculator
Enter monthly clicks, events per click, live campaigns and ad accounts. See which entry plan from each vendor still fits your volume.
Facebook pixel vs Conversions API
Ads Manager can count a sale the network never paid, or miss it when the pixel never fires. What each path sends, and the event id that counts them as one sale.
Affiliate tracker reviews
Reviews of affiliate trackers for people buying Meta and Google traffic, each with the entry plan's meter and conversion API.
Best affiliate trackers for Meta and Google
Which affiliate tracker to use when you buy Meta and Google traffic and the network's sale has to match the ad account.
Writers and the editorial desk
The bylines on Postback Report: who writes the tracker reviews, and which pages the editorial desk signs.
Why you can trust this
Vendor pages, then the people who stayed
Nadia Lindqvist writes the money pages. We read what long-term users report in public threads and review sites, check vendor documentation and pricing pages, and verify prices with each vendor before we write a verdict.
A price on this site comes from the vendor's pricing page, with the date stored on the row. A rank is an order, one job per tool, with the limit named beside the reason to pick it.
The standard is on how we research. Who signs the pages is on about and the masthead. How the links pay is on how we make money.
Where to go next
Ranking, reviews and pairs
- The ranking of affiliate trackers for people buying Meta and Google traffic.
- Every review, one page per tracker, with the plan limits in the card.
- Head-to-heads for the pairs buyers actually type.
- Alternatives when one tracker is the one you are leaving.