# Google Analytics pricing, plans and trial · Postback Report > Source: https://postbackreport.cc/reviews/google-analytics/pricing ## Google Analytics pricing, plans and trial Standard Analytics is free. Analytics 360 pricing is available from enterprise sales. Nadia Lindqvist, Affiliate tracking **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we research](/methodology). ### Standard Analytics is free [Google's Analytics page](https://marketingplatform.google.com/about/analytics/) offers standard Google Analytics at no charge for web and app measurement. There is no starter allowance and no trial clock, because the product itself is the free tier. Analytics 360 is the enterprise edition on that same page. Pricing for that edition comes from sales. No public price is listed. ### What the free account can send to Google Ads [The features page](https://marketingplatform.google.com/about/analytics/features/) says conversions and audiences from Analytics can be imported into Google Ads. That link stays inside Google's own ad account. It does not give an affiliate network a URL to call when a commission changes status. The same page describes the Measurement Protocol, which imports interaction data from a connected system. You send the hit. When you need the network's payout status, [compare ClickMagick and Google Analytics](/compare/clickmagick-vs-google-analytics). ### Pricing questions Is standard Google Analytics free? The Analytics page offers the standard product at no charge for websites and apps. Is there a published price for Analytics 360? The public Analytics page does not print one. That edition is sold through a sales conversation. ### What we read #### From Google Analytics * [Google Analytics review for Meta and Google](/reviews/google-analytics) --- [ Postback Report ](/) Postback Report ranks affiliate tracking software for media buyers running Meta and Google direct response, judged on postbacks, cost, and the Conversions API. [Contact](/contact) Postback Report We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Postback Report. Independent and reader-supported.