# Google Analytics review for Meta and Google · Postback Report

> Source: https://postbackreport.cc/reviews/google-analytics

## Google Analytics for a site you own

Google Analytics is the right tool when key events fire on a site or app you control.

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we research](/methodology). 

Google Analytics is the free measurement product for a website or an app you own. [Google's Analytics page](https://marketingplatform.google.com/about/analytics/) says the product is free, and it links your property to Google Ads, Search Ads 360, and Display & Video 360.

[Compare ClickMagick and Google Analytics](/compare/clickmagick-vs-google-analytics) if a network commission is the number you are trying to match.

It earns its place when the conversion happens on a screen you control. A signup on your domain, a purchase at your checkout, or a step in your app. [The attribution article](https://support.google.com/analytics/answer/10596866) lists three models in the Advertising reports: data-driven, paid and organic last click, and Google paid channels last click. Data-driven attribution scores both converting and non-converting paths with machine learning. The older multi-touch models left those reports in November 2023.

[The features page](https://marketingplatform.google.com/about/analytics/features/) says those conversions and audiences can be imported into Google Ads, and that the Measurement Protocol can import events from a system you connect. You send that data in yourself. An affiliate network that approves a commission on its own checkout has nowhere in Analytics to post that commission.

ClickMagick, by comparison, logs the click and receives the network's server-to-server call. Plan details for the free account are on the [Google Analytics pricing page](/reviews/google-analytics/pricing).

[Google Analytics pricing, plans and trial](/reviews/google-analytics/pricing)

[Which entry plan fits your traffic](/best/entry-plan-picker-which-tracker-plan-your-traffic-actually-fits), based on clicks, events, campaigns, and ad accounts.

[How Ads Manager purchases compare with approved, held, and rejected sales](/best/purchase-gap-calculator-ads-manager-purchases-against-network-approved-sales).

[Whether Meta and Google still accept a sale approved after the click](/best/late-approval-checker-can-meta-and-google-still-take-the-network-sale).

[Build the network postback](/best/postback-url-builder-the-network-postback-for-your-tracker-with-click-id-and-pay) using the click id and payout macros documented for the tracker.

[Which starting plan sends sales to Meta and Google](/best/server-side-signal-checker-which-entry-plan-sends-the-sale-to-meta-and-google), including how long the trial lasts and whether a credit card is required at signup.

[What going past the allowance costs](/best/overage-calculator-what-a-month-past-the-event-or-visitor-allowance-costs-on-eac), and which limit you reach first.

[Tracker or funnel platform](/best/tracker-or-funnel-platform-a-picker-for-where-your-page-checkout-and-postback-li): where the page, the checkout, and the postback belong.

[How the Facebook pixel and the Conversions API each report a conversion](/compare/facebook-pixel-vs-conversion-api).

[Facebook Conversions API through Google Tag Manager or a tracker](/compare/facebook-conversion-api-google-tag-manager), including when the network approves the sale after the page loads.

[Conversions API Gateway or the tracker postback](/compare/facebook-conversion-api-gateway), when the pixel fires before the network approves the sale.

[Google Ads offline conversions](/compare/google-ads-offline-conversions-gclid), for sending the network sale back with the gclid.

[Send the network sale to Meta after the click](/compare/meta-offline-conversions-affiliate-postback), once the offer approves the commission.

* [ClickMagick vs Google Analytics 4](/compare/clickmagick-vs-google-analytics)

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Postback Report ranks affiliate tracking software for media buyers running Meta and Google direct response, judged on postbacks, cost, and the Conversions API.

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