# Tracker or funnel platform · Postback Report > Source: https://postbackreport.cc/best/tracker-or-funnel-platform-a-picker-for-where-your-page-checkout-and-postback-li ## Which stack fits A funnel builder is where you publish the page. When checkout runs on that builder, the order stays with the page. An affiliate tracker files the network's later sale against the click that paid for it. Use one platform when the page and the sale already live in one record. Add a tracker beside the funnel when that sale also has to appear in the tracker. The four fields sort a stack into a dedicated tracker, a funnel platform, or both. The note under the button names that choice from the vendor pages linked below. Dollar amounts for each plan are on the pricing calculator. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we research](/methodology). Where the page lives Choose one The funnel hosts it A tracker or another site hosts it The only address is the network offer Who takes the payment Choose one Checkout on the funnel The network takes the payment Promotion only Which postbacks you use The network posts the sale to you You post the sale out to a tracker A pixel is the only conversion signal Check the paths already in use. Leave them clear if no postback is set yet. Which ad platforms must hear about the sale Meta Conversions API Google conversion upload Check at least one. The result names that send. The stack follows the page, the payment and the postback. See which stack fits After you submit, the note names which of the three stacks you are in. [Full ranked roundup of affiliate trackers](/best) ClickFunnels ClickMagick ElasticFunnels RedTrack Voluum ### Affiliate tracker vs funnel builder An affiliate tracker mints a click id, puts that id on the offer URL, and expects the network to return it after the conversion. [Voluum's postback article](https://doc.voluum.com/article/track-conversions-using-s2s-postback-url) is that loop in one place: the id is created where the conversion will be stored, the network receives it, and the postback brings it home. A funnel builder is the host for the page you advertise. When its own checkout takes the card, the order sits with the page. The two products meet at the postback, and the direction decides who keeps the sale. [ElasticFunnels' affiliate tracking doc](https://docs.elasticfunnels.io/integrations/affiliate-tracking) splits the call in two. Inbound means the network calls the funnel, so the funnel can file the sale, the refund, the chargeback and the rebill. The networks named for that inbound call are BuyGoods, ClickBank and JVZoo. Outbound means the funnel calls a tracker, including RedTrack, and passes the click id with a purchase, a refund or a chargeback. Getting the sale into Meta or Google is separate from where the page is hosted. [Facebook pixel vs Conversions API](/compare/facebook-pixel-vs-conversion-api) sets the browser event next to the server event. Google stores an identifier on the click, and the [offline conversions guide](/compare/google-ads-offline-conversions-gclid) explains how that identifier goes back. The [signal checker](/best/server-side-signal-checker-which-entry-plan-sends-the-sale-to-meta-and-google) lists the tracker plans whose pages describe a Meta or Google conversion. ### Three stacks, filled in #### Hosted page, own checkout, sale posted in A funnel-hosted page, checkout on that platform, an inbound network postback, and both ad platforms. The note comes back as Funnel platform. That is a page and a checkout on ElasticFunnels, with a BuyGoods sale joining the inbound list above. #### Funnel pages into a network checkout Payment on the network, plus an outbound postback, with the page still on a funnel. That set is Both. ClickFunnels pages aimed at a ClickBank checkout belong here when a tracker has to receive the sale. RedTrack or Voluum is the tracker side of that pair. #### Lander on the tracker, offer on the network Put the lander on a tracker, or use the network URL alone, and let the network take the card. The label is Dedicated tracker. The click never had a funnel record to land in. Voluum's loop above is the whole job. ### My take I would start with the funnel platform when the sale is recorded there, at checkout or from the network. A dedicated tracker is what I would pick when the landing page is hosted on the tracker, or when the only URL is the offer. I would run both when the page stays on the funnel and the tracker still has to name the lander behind the network sale. ### A dedicated tracker [RedTrack's homepage](https://www.redtrack.io/) describes one place for traffic sources, affiliate networks and offers, with conversions routed back to the ad platforms. The [RedTrack review](/reviews/redtrack) is the longer read on that plan. [ClickMagick](/reviews/clickmagick) caps visitors, and it fits when the pages are already built on another host. [Voluum](/reviews/voluum) is the event tracker in the postback walkthrough above. The [affiliate tracker pricing calculator](/best/entry-plan-picker-which-tracker-plan-your-traffic-actually-fits) is where a month of clicks meets those entry plans. ClickFunnels is the page builder in the second example. On the [ClickFunnels pricing table](https://www.clickfunnels.com/pricing), Affiliate Center is left off Launch and Scale, and it is included on Optimize and Dominate. Affiliate Center is how you run your own partner program. The [ClickFunnels review](/reviews/clickfunnels), and [ElasticFunnels vs ClickFunnels](/compare/elasticfunnels-vs-clickfunnels), compare those two builders. Promoting someone else's offer still uses the click-id loop described above. ### When the funnel holds the sale ElasticFunnels is a funnel platform for paid traffic. [Its homepage](https://elasticfunnels.io/) describes building the page, split-testing it under one URL, taking the order, and showing which ad or affiliate made the sale. The inbound path above is how a network sale joins that record. Plans differ by usage limits. Sending the sale to Meta and Google is included on Starter, the first paid plan. The trial lasts 14 days and does not ask for a card. The [ElasticFunnels review](/reviews/elasticfunnels) goes through the rest of those limits. It is newer than the platforms it competes with, and there is very little independent third-party review coverage to check its claims against. Until you run real volume through it, you are largely taking the vendor's word for it. It has been on the market since 2023. ### Both, when the lander report lives in a tracker Turn on the outbound path above when a tracker has to attribute the lander and the funnel is only the host. ElasticFunnels can pass a purchase, a refund or a chargeback to RedTrack with that id, so the tracker can report the lander. Build that address in the [postback URL builder](/best/postback-url-builder-the-network-postback-for-your-tracker-with-click-id-and-pay). The second worked example is the other way into the same pair: funnel pages, a network checkout, and no inbound sale on the builder. [Ads Manager purchases vs approved sales](/best/purchase-gap-calculator-ads-manager-purchases-against-network-approved-sales) is the next check once both products are sending numbers. ### Questions Do I need a tracker if I have a funnel builder? Keep the builder when the sale is recorded there, at its checkout or from the network. Add a tracker when the network takes the card and that sale never comes back onto the builder. What does a funnel builder with affiliate tracking record? Either a sale notice that arrives from the network, or a notice the builder sends on to a tracker. The first stays with the page. The second is how a tracker learns which lander produced the sale. Affiliate tracker vs funnel builder: which one tells Meta and Google? Where the page is published leaves the ad send undecided. Tracker plans that document it are on the signal checker. On the funnel side, Starter includes them. Moving up a tier changes the allowances. What does a tracker cost once I know I need one? The pricing calculator takes a month of clicks, events, campaigns and ad accounts. ### What we read * [ElasticFunnels homepage](https://elasticfunnels.io/) * [ElasticFunnels affiliate tracking](https://docs.elasticfunnels.io/integrations/affiliate-tracking) * [RedTrack homepage](https://www.redtrack.io/) * [Voluum S2S postback](https://doc.voluum.com/article/track-conversions-using-s2s-postback-url) * [ClickFunnels pricing](https://www.clickfunnels.com/pricing) ### Related reading * [Full ranked roundup of affiliate trackers](/best), ordered by the job each entry plan does. * [Affiliate tracker pricing calculator](/best/entry-plan-picker-which-tracker-plan-your-traffic-actually-fits), once you know a tracker is in the stack. * [Which entry plan sends sales to Meta and Google](/best/server-side-signal-checker-which-entry-plan-sends-the-sale-to-meta-and-google), including the trial and whether a card is required. * The [postback URL builder](/best/postback-url-builder-the-network-postback-for-your-tracker-with-click-id-and-pay) assembles the network address, including the click id and the payout. * [Ads Manager purchases vs approved sales](/best/purchase-gap-calculator-ads-manager-purchases-against-network-approved-sales), set beside held and rejected. * [ElasticFunnels vs ClickFunnels](/compare/elasticfunnels-vs-clickfunnels), the two page builders side by side. * [Facebook pixel vs Conversions API](/compare/facebook-pixel-vs-conversion-api), what each path sends on a sale. * [Google Ads offline conversions and the gclid](/compare/google-ads-offline-conversions-gclid), for the upload that follows a click. * [ElasticFunnels review](/reviews/elasticfunnels) * [RedTrack review](/reviews/redtrack) * [ClickMagick review](/reviews/clickmagick) * [Voluum review](/reviews/voluum) * [ClickFunnels review](/reviews/clickfunnels) Written by Nadia Lindqvist Affiliate tracking Nadia covers affiliate tracking software for people who buy Meta and Google traffic. She reads vendor pricing pages, documentation and long-term user reports, and she writes about which tracker fits a given buyer. [nadial@postbackreport.cc](mailto:nadial@postbackreport.cc) Last checked 2026-10-21 --- [ Postback Report ](/) Postback Report ranks affiliate tracking software for media buyers running Meta and Google direct response, judged on postbacks, cost, and the Conversions API. [Contact](/contact) Postback Report We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Postback Report. Independent and reader-supported.