# Google Analytics alternatives to compare · Postback Report

> Source: https://postbackreport.cc/alternatives/google-analytics

## What to use when Analytics misses the commission

Google Analytics is the right tool when key events fire on a site or app you control.

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we research](/methodology). 

People leave Analytics when a commission never shows up as a key event. The network approved it on a checkout Analytics does not host, and the property had no URL waiting for that call.

[Compare ClickMagick and Google Analytics](/compare/clickmagick-vs-google-analytics). ClickMagick documents server-to-server postbacks with affiliate networks, and it lists Audience Optimization on the first paid tier. If you need events rather than visitors, the next comparison is [ClickMagick vs Voluum](/compare/clickmagick-vs-voluum). Voluum's homepage presents the product as filling the measurement gaps buyers associate with Analytics.

Hosting the page and the checkout yourself is a different decision. [The tracker or funnel platform picker](/best/tracker-or-funnel-platform-a-picker-for-where-your-page-checkout-and-postback-li) helps you choose a dedicated tracker, a funnel platform, or both.

* [ClickMagick vs Google Analytics 4](/compare/clickmagick-vs-google-analytics)

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